I worked at a company that had a developer blog with articles like this. It was fun, but our conversion rate from the blog was zero. Maybe there was some downs

I worked at a company that had a developer blog with articles like this. It was fun, but our conversion rate from the blog was zero. Maybe there was some downstream brand recognition effects, but we treated it like a fun thing for developers to do to share some knowledge. The only real downside was that a couple people got hooked on the idea of using the blog for thinly veiled self-promotion, so it required some clear expectation setting. It worked best when posts were treated as group efforts by the team instead of individuals posting to the company blog with everyone else as silent editors.