So if you're Microsoft in 1999, you bake it into Windows. If you're Google in 2011, you bake it into search. All you do is make your core product heavier. The

So if you're Microsoft in 1999, you bake it into Windows. If you're Google in 2011, you bake it into search. All you do is make your core product heavier. The thing you wanted to kill doesn't go anywhere. It hardly notices what you did: http://scripting.com/stories/2011/06/28/googleYawn.html http://scripting.com/stories/2011/06/28/googleYawn.html