This is definitely on their radar, at least conceptually. At the Ford developer conference they shared the idea of the zero dollar car. At signing, you are give

This is definitely on their radar, at least conceptually. At the Ford developer conference they shared the idea of the zero dollar car. At signing, you are given the option to let them collect various data points (barometer, location for traffic, location for advertising, etc) in exchange for cost reductions on the final price.