Seems like a potentially very profitable endevour, but the name is not very apt. Profit making e-commerce companies are sort of the opposite of "moonshots" - ve

Seems like a potentially very profitable endevour, but the name is not very apt. Profit making e-commerce companies are sort of the opposite of "moonshots" - very low risk, no technological breakthroughs needed. Or is the idea that some of them could turn into decacorns?