There is a lot of things that Facebook won't do that Google+ can do. The reason managing friends lists in Facebook is so god-awfull is because Facebook wants it

There is a lot of things that Facebook won't do that Google+ can do. The reason managing friends lists in Facebook is so god-awfull is because Facebook wants it to be. There is also several other interface eccentricities put there to make the site harder to use in certain ways. The reason for this is to protect their user data and make it hard to corrupt or hide it and make it easy to expose it and add to it. The bottom line is Google+ will probably serve ads programmatically, leveraging AdWords and other similar automated technolgies within the company. Facebook has nothing like this, it sells its user data to 3rd parties who could be doing anything with that data.