You claim that this rebranding effort is not for any tangible benefit, but the article itself gives good reasons. It clearly isn't "reworking the logo every few

You claim that this rebranding effort is not for any tangible benefit, but the article itself gives good reasons. It clearly isn't "reworking the logo every few years to keep it fresh" since the change is unnoticeable. But the new logo is better for low-quality printing and low-pixel displays. As for the other aspects, > When figuring out our new styles, we connected with over 26,000 members of the community to ask what Discord means to them. We got your feedback and direction on style, colors, and even the way we talk about Discord. While I disagree with you, and think that this more colorful and expressive palette and font better conveys the kind of community Discord is targeting (for hobbies, for games, with a playground community vibe), perhaps the rebranding effort's engagement alone is worth it.