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In what sense are you using "Bikeshedding?" If you mean that this redesign is a prime example of a company obsessing over things that don't matter, very true. B
by ergot_vacation 5y ago
In what sense are you using "Bikeshedding?" If you mean that this redesign is a prime example of a company obsessing over things that don't matter, very true. But your comment seems to suggest you mean that people taking issue with the redesign are complaining for no good reason, which is silly. Any effort like this takes time and money, and has the potential to actually make the product WORSE if it fails. Thus, companies should have a good reason for making changes like this, rather than simply doing them on a whim.
An unhealthy obsession with graphic design, as evidenced in this article, seems to be a pretty reliable canary. As soon as a company starts preening its logos and fonts and UI, not for any tangible benefit but just so their graphics people have something to do, it's a solid bet they've gone from a place of innovation to a place of wasting time (and money). There are any number of actual problems with the software and platform that Discord could attempt to improve, but instead they're fixing something that in no way needed to be fixed.
This is even worse because it's software we're talking about: if "Discord" was a hip new soda there would be a valid argument for reworking the logo every few years to keep it fresh. Many people buy soda based just on what the can looks like. But literally no sane person cares what the logo or font of a piece of software looks like, as long as it's not so horribly bad as to be unprofessional or deeply unpleasant to look at.
Also, for what it's worth, the amount of corporate Memphis on that page is both horrifying and a little nauseating. Do companies not realize how utterly people have rejected that "style?"
- jhanschoo 5y agoYou claim that this rebranding effort is not for any tangible benefit, but the article itself gives good reasons. It clearly isn't "reworking the logo every few years to keep it fresh" since the change is unnoticeable. But the new logo is better for low-quality printing and low-pixel displays. As for the other aspects, > When figuring out our new styles, we connected with over 26,000 members of the community to ask what Discord means to them. We got your feedback and direction on style, colors, and even the way we talk about Discord. While I disagree with you, and think that this more colorful and expressive palette and font better conveys the kind of community Discord is targeting (for hobbies, for games, with a playground community vibe), perhaps the rebranding effort's engagement alone is worth it.