4 ms·

Welcome to the real world - being good at something or making something good is only half the battle. Marketing is the other half. But note thats yours is not

Welcome to the real world - being good at something or making something good is only half the battle. Marketing is the other half. But note thats yours is not the only high quality free calculator out there, it may come across as harsh but I think you need to reevaluate the value / importance of your calculator and also keep this in mind for future projects. I write this as somebody who has also written a completely free (with source code on GitHub) IOS calculator, currently with 10,000+ active users. It took some time to get the users, but it was a great learning experience regardless. These days I write articles and do not get as much exposure as I would like, marketing is an issue in every aspect of life ;)

OJFord 5y ago
Half? Are you joking? Entire industries are nothing but marketing. Practically anything that's an established out-of-patent commodity product is just built down to a price and then wrapped up in marketing. It's depressing, and I'm slightly exaggerating to make a point, but really, so much is just marketing, completely detached even from the separate company that designs and makes the thing. Even my Marantz microphone shows up as 'Blue Snowball'.
- mrtksn 5y ago
  >Entire industries are nothing but marketing Marketing is not a dirty word, it means connecting the product with its consumers. There is of course an industry revolving about that practice.
  - OJFord 5y ago
    I'm using industry perhaps a bit too broadly, but still within its standard remit as 'a vertical'. Marketing (as engineering) is not an industry, it's an occupation within many. What I mean by 'entire industries are nothing but marketing' is less hyperbolically something more like 'entire product categories' or 'entire companies'. So much is possible to be completely 'farmed out' today that a given $company's $product can easily be presented as something unique through marketing/'connecting the product with its consumers' without any other activity from $company with regard to that $product, and of course that can happen from several or all companies 'making' $product, or be the sole way $company operates in 'making' all of the products that it 'does'.
- math-dev 5y ago
  I was being polite, I agree with you sometimes its much more than 50% :)

OJFord 5y ago

Half? Are you joking? Entire industries are nothing but marketing. Practically anything that's an established out-of-patent commodity product is just built down to a price and then wrapped up in marketing. It's depressing, and I'm slightly exaggerating to make a point, but really, so much is just marketing, completely detached even from the separate company that designs and makes the thing. Even my Marantz microphone shows up as 'Blue Snowball'.

mrtksn 5y ago
>Entire industries are nothing but marketing Marketing is not a dirty word, it means connecting the product with its consumers. There is of course an industry revolving about that practice.
- OJFord 5y ago
  I'm using industry perhaps a bit too broadly, but still within its standard remit as 'a vertical'. Marketing (as engineering) is not an industry, it's an occupation within many. What I mean by 'entire industries are nothing but marketing' is less hyperbolically something more like 'entire product categories' or 'entire companies'. So much is possible to be completely 'farmed out' today that a given $company's $product can easily be presented as something unique through marketing/'connecting the product with its consumers' without any other activity from $company with regard to that $product, and of course that can happen from several or all companies 'making' $product, or be the sole way $company operates in 'making' all of the products that it 'does'.
math-dev 5y ago
I was being polite, I agree with you sometimes its much more than 50% :)