I don’t think credibility is the right word. I agree that a well known customer can help the sales process up to a point. But I f you are in a b2b business and

I don’t think credibility is the right word. I agree that a well known customer can help the sales process up to a point. But I f you are in a b2b business and you have 100 customers on your books then having a name-brand customer is probably not that important. In fact, if you have 100 customers on your books then it’s likely that customer number 101 has heard of many of them even if the regular guy on the street has not. That one big customer - especially if it’s an early one - can really screw up your relationships with the customers that actually spend money with you - and what happens to your credibility when they quit?