> The company's patent filing describes a system that would equip cars with billboard-reading sensors, allowing cars to scan roadside signs for relevant informa

> The company's patent filing describes a system that would equip cars with billboard-reading sensors, allowing cars to scan roadside signs for relevant information and then display them on screens inside smart cars. This is absurd, why would they need "billboard-reading sensors"? All they would need is the car's access to GPS. If an advertiser wants in-Ford ads to go along with a billboard, famous landmark, or a famous person's house they can do that. I see zero needs for the archaic concept of a "billboard" to need to transmit data to a car in the future.