It's not like that. The value is that the kind of person who like, buys a new car, is someone who buys shit generally, a proverbial whale consumer. They could

It's not like that. The value is that the kind of person who like, buys a new car, is someone who buys shit generally, a proverbial whale consumer. They could just sell the purchaser lists directly, and it would already get you 80% of the way there (20% is the intent, although is there really intent if you look at a billboard?)