That sentence bothered me right off the bat, too. In fact, I have it copied because I was going to comment on it. ‘Advertisers’ would actually love for ads to

That sentence bothered me right off the bat, too. In fact, I have it copied because I was going to comment on it. ‘Advertisers’ would actually love for ads to be super rare... and only have their ad ever be shown. Their true desire is to have as many people as possible purchase their product. Advertising space sellers ‘singular goal’ is to get paid as much as possible from advertisers. They probably want fewer overall ads to be displayed, because that would make their space to display ads more valuable. They would love to be the only place ads are displayed. Ad brokers are probably the only ones who really want ads everywhere, because they make money on volume.