I'm of the opinion that it's a mistake to think of companies as anything other than machines that maximize profit. Positive slogans, company values, donations

I'm of the opinion that it's a mistake to think of companies as anything other than machines that maximize profit. Positive slogans, company values, donations to this cause or public support for that cause - it's all there to generate good feeling and thus maximize profit. I don't say that to be cynical, I think using that as a mental model really clarifies how we should approach corporate regulation. Saying a company "should" do this or that is no more useful than saying my laptop "should" do this or that. They will try to maximize profit, we ( the public) need to find ways to make negative activity unprofitable. Hauling Mark Zuckerberg in front of Congress doesn't do anything, we need to get into the machine and change the way it works.