years ago, we asked bit.ly if they could vendor our link shortening and tracking. Turned out we were already a couple multiples larger than them in terms of lin

years ago, we asked bit.ly if they could vendor our link shortening and tracking. Turned out we were already a couple multiples larger than them in terms of link processing. our use case is a bit different though. Instead of one link given to many, we tend to be one link given to one recipient. Optimizing this kind of problem is interesting and fun.