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Discord Rebranding
- chomp 6y agoI know there's people who use Discord who are raising a stink about the new logo, but I quite like it. The old one had weird antennas that didn't match up and the new one kinda reminds me more of game controller than the old one did.
- jorams 6y agoAgreed, I really like that the new logo is clearly recognizable and looks basically the same, while being cleaner at the same time. I'm not fully convinced by the wordmark (might be a tad too playful) and the "blurple" (feels a bit weird on a dark background), but overall the changes make sense and don't remove/deny any positive attributes of the brand.
- pityJuke 6y agoI really dislike the primary color ("new Blurple" or whatever). Too saturated for my taste.
- joe_hills 6y agoThe difference between their old color and their new color is exactly the same hue shift I've seen on broken screens in the past. Every time I see their icon, I think my phone screen is done.
- lancemurdock 6y agoclyde looks good but that font is not what I would chosen
- brundolf 6y agoI agree, the font looks fairly childish. I assumed they'd be moving in the opposite direction if anything, given that their userbase is expanding beyond the original gaming audience
- fullshark 6y ago"I'm where the kids are" is the selling point of upstart social networks.
- Wowfunhappy 6y agoYeah, it's weirdly elongated, as if they screwed up the aspect ratio.
- Wowfunhappy 6y ago(I'm past the edit window, but to be clear—I don't actually think they screwed up the aspect ratio! It just has that look to me.)
- TehShrike 6y agoThis seems way less faffy than most "here's our new logo/color scheme" posts. +1
- icehawk 6y agoI like the logo icon but there's something about that custom font that makes the letters look like they don't align. They look likey they're wiggling.
- ysleepy 6y agoI'm disliking the new colour, looks like some disney channel hooli fake product. The some of the changes to the UI are pretty annoying. If you want to fix the reactions background, here is a bookmarklet: javascript:(function(){var a=document.createElement('style'),b;document.head.appendChild(a);b=a.sheet;b.insertRule('div[class^="reaction-"] {background: var(--background-modifier-selected) !important; border-radius:4px;}',0);})();
- llacb47 6y agoOr use Stylish/uBo to inject that css rule.
- luke2m 6y agoWhy do companies use Medium for blogs?
- smoldesu 6y agoI actually kinda wonder the same thing. It looks kinda tacky when Discord does it, and honestly the rest of Medium is so hard to use that it kinda strikes me as a little predatory. I guess that's the nature of the internet, though.
- holler 6y agoSo I'm planning to start a blog for my project and decided I'm going to go with Medium. The reasons are: - allows custom domain, e.g. blog.site.com - very little hassle to get up and running; created the account and set it all up including domain in maybe 10 minutes (most of that waiting for the cname to go through) - mature product, easy to use, clean presentation That said I was a bit thrown off by the UI for writing the article. It feels maybe a bit too minimalist? What other options would you suggest?
- smoldesu 6y agoI guess an independent SSG is your best bet. If you're just blogging, you should find something basic that supports markdown and stick with that. Having your readers nagged to subscribe to Medium is a bad look.
- holler 6y ago> Having your readers nagged to subscribe to Medium is a bad look. totally agree, but conversely it can be good for SEO, which is a fourth reason I forgot to mention. using medium automatically plugs you into their ecosystem which could be good for a new project (maybe not as much a mature one)
- mbaytas 6y agoGhost.
- nemetroid 6y agoThere's something off (I guess you could call it discord) about the weights of the individual letters in the logo font. The c and the d come off as too heavy, and the r and i both look too thin. I get the impression that someone has been matching the widths of elements, rather than using their eyes.
- nerdponx 6y agoThe heights are also all wonky in "scor"; they also look like they were designed to be metrically equal and not visually equal. And the "i" might be especially weird for Turkish people.
- whymauri 6y agoYeah, I agree. The new logo is fine and the logic behind it seems pretty solid. But the new font is... idk, it's just 'off'.
- neuronexmachina 6y agoOne might even say that it's... discordant? ;)
- seumars 6y agoExtended typefaces in heavier weights have sort of become the norm for expressive brands nowadays. Take a look at Dropbox. The ink traps are exaggerated but it looks pretty balanced overall.
- ascales 6y agoI like the new logo and colors, but man the weird thickness, spacing, and kerning of the font is off putting. The rhythm is all wrong so some of the letters look like they're the wrong sized or positioned wrong.
- deleted 6y ago[deleted]
- jamestimmins 6y agoIt's always interesting to learn when a logo or font needs to change because certain shapes don't print well, as the limitations of print sometimes feel anachronistic with modern tech, so I appreciated that they explained the reasoning. Nicely done y'all!
- dkarras 6y agoI first noticed this "style" in the rebranding of dropbox. The "language" of the font shapes etc. looks like they get inspiration from a single source. Anyone knows what it is? Is this the "next" thing?
- ricardobeat 6y agoThis is the previous thing already. https://qz.com/quartzy/1728767/why-editorial-illustrations-look-so-similar-these-days/ https://qz.com/quartzy/1728767/why-editorial-illustrations-l... I think the 'next' trend is a step back into 3D, now with attainable soft/diffused light, kind of a playdough look: https://dribbble.com/search/3d%20design https://dribbble.com/search/3d%20design
- dkarras 6y agoThank you, I guess I was talking more about the bold typography that feels like it is making the same statement: https://imgur.com/a/4kETCXx https://imgur.com/a/4kETCXx https://imgur.com/a/sIZjjIj https://imgur.com/a/sIZjjIj
- ricardobeat 6y agoWhy? I see "welcoming", "fresh", "friendlier" but those have no real meaning here. The changes seem pretty arbitrary, and for the worse in the custom typeface. The ads using this new language look cool, slightly departing from 'corporate memphis', but could it have been done without changing the logotype?
- waiseristy 6y agoI mean this in the nicest way possible, because I love discord and the engineers who work there. But, what in gods name are they doing with this wing-dings-ass font? It feels like each letter is from an entirely different font set
- deleted 6y ago[deleted]
- kevincox 6y agoI agree. I think the font looks awful. It is almost painful to look at. The rest I am mostly indifferent about which I think is usually the best I have to say about a rebranding.
- stephencoyner 6y agoIt feels like they tried to do Dropbox style and failed
- creativenolo 6y agoLegible whilst full of motion. It struck a chord with me (whilst looking like notes that don't stick together) Reading it I thought the logotype was genius whilst all the imagery of the logo fitting circles: nice but yeah, whatever... seen it before... it's like running a linter on some vector shapes.
- somishere 6y agoI like the style of the font, it's super evocative. What I don't like is how hard it is to read (kerning way too tight) when used anywhere other than the logotype. It's not illegible, but I definitely need to concentrate.
- GuB-42 6y agoI really like it for the same reason you hate it. First, it is called "Discord", the opposite of harmony, and the font reflects that. Together with the round shapes, it also looks playful, fitting when gamers are the main target. At the same time, it is still a readable font, with just the right amount of quirkiness not to look like just another corporate logo.
- H8crilA 6y agoAt first I was like "ok, who cares, why is it even on the front page". Then I started reading the comments here. Boy, is the good old bikeshedding a strong force.
- waiseristy 6y agoEveryone loves a good "complain about the new design" session. Spotify just had one (that went terribly) earlier this month. Surprised it didn't make it onto HN for us to all rabble about
- randomsearch 6y agoSlack logo still sucks
- waiseristy 6y agoThere we go. I'll one up you with, the new GSuite logos are absolute trash!!!!
- moshmosh 6y agoThis is true, though "sucks" may be a little strong. I think that one seems especially bad because what they were starting at was already so good that almost anything was going to be worse. Pinwheel-squirting-multicolored-water-droplets might have been an OK logo if we hadn't gotten used to their remarkably-good original logo already.
- akarma 6y agoI've seen nothing about the Spotify update, but it was so terrible that I've actually tried to start using Apple Music after being loyal to Spotify for 5+ years. The update was so bad that it not only made everything users want several extra taps away in a way that nobody I've spoken to ever wanted (and screwed up a lot of prioritization and spacing), they even broke my recommendation algorithm! I started getting song recommendations for songs that were already on the playlist, repeatedly. I triple checked this - that there were no identical albums etc - because I was so astounded.
- wodenokoto 6y agoThe asymmetry in the old logo ... was it just the bubble or was Clyde asymmetric too?
- seumars 6y agoAm I the last one to realise the Discord logo is supposed to look like a console controller?
- phreack 6y agoI love that they didn't kill the previous logo. Just cleaned it up a bit, but it's still the same as it's quite recognizable. Font is a mess, but they'll likely change it soon as nearly no one likes it.