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My guess how a fail like this happens- Executive team has an investor relations (PR) firm on retainer. IR firm sees "Open Letter" as a PR crisis, pulls page fro
by dforeman 15y ago
My guess how a fail like this happens- Executive team has an investor relations (PR) firm on retainer. IR firm sees "Open Letter" as a PR crisis, pulls page from crisis management playbook and opts to respond immediately. Responds in investor-speak. Flops with audience who elevated the letter to a PR crisis in the first place- the internet/consumer. Social media fail.