The author talks a lot about their developer centric culture and what needs to change within it. What he totally misses on, especially when comparing to Apple,

The author talks a lot about their developer centric culture and what needs to change within it. What he totally misses on, especially when comparing to Apple, is that there is a serious lack of design centric culture. Yes he says they should focus on the customer and user experience but I don't think he fully understands that an almost cult-like passion for design is why Apple wins in this area. I do not see RIM suddenly gaining in this area and being known as the place really good designers go.