While I agree that trying to challenge Apple is a mistake, the problem with your suggestion is that Apple _already_ has entered the enterprise market. Big Fort

While I agree that trying to challenge Apple is a mistake, the problem with your suggestion is that Apple _already_ has entered the enterprise market. Big Fortune 500 companies are rolling out iPhones and iPads because enterprise employees want them, and they meet the list of required enterprise features: Exchange support, remote provisioning and app deployment, VPN, remote/incorrect PIN wipe and encrypted storage. That and a rich app ecosystem covers 90% of enterprise usage. Unless BB offers truly unique, compelling features that employees _want_, you're only going to come off as the sad employee that has to use the crappy clunky phone that you got from work rather than an elite member of tha BB gang. If they manage to make a great phone that employees want, they might as well sell them as upmarket consumer phones as well. But as you said, I don't think they'll succeed in competing in that space, so I think the ship has sailed. To make an analogy, Apple could have decided to focus exclusively on shipping Macs for media professionals and education, where they had the biggest user base in 1997. However, had they not come up with products that were unique and compelling in the PC, music player and mobile markets, they would never have had the success they've had. Instead, they might have ended up like SGI.