Don't rely on training. Effective technical measures exist that block most of these social engineering attacks before they even reach the victims. They're calle

Don't rely on training. Effective technical measures exist that block most of these social engineering attacks before they even reach the victims. They're called adblockers. Letting inexperienced people browse the Internet without one is reckless. I don't think Google has an interest in keeping those ads. The reputational damage, and adblock installs it drives, must be more than the few clicks those ads make. Pissing off the user (or more likely, whoever helps the user clean up the aftermath) to the point that they install an ad blocker costs all future ad revenue from that person. But until not just Google, but all the other ad networks, have cleaned up their act to the point where I can safely let my mother browse the Internet without an adblocker, I'm installing an adblocker on every machine I support. So many bad things come from ads: Scams like this, tech support scams, ads tricking users into installing adware/malware, really attractive looking offers that sell you utter garbage (with promises that it's risk-free since you can return them, except shipping is on you and costs more than the product), resource usage on your computer, tracking/fingerprinting, disgusting imagery of various nasty diseases being shoved in your face ... there are very few benefits ads have to you, and they're vastly outweighed by the risks and costs, especially for users who don't know how to avoid being taken advantage of.