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I think that, considering the mandate of the CDC, a certain amount of cynical understanding of the average American in its messaging is the only practical thing

I think that, considering the mandate of the CDC, a certain amount of cynical understanding of the average American in its messaging is the only practical thing to do. That's a really tough line to take, and I do not envy the PR guys that have to negotiate it. You may not like this, but what it boils down to (as you indicated) is that unless you can improve the average American through education or cultural shift, you've got this pretty grim baseline. The PR culture is a response to that reality.

_nosewings_ 5y ago
It's also worth pointing out that, in a world where the Web is so pervasive, being honest (and, in particular, developing a reputation for being honest) has substantial advantages. Conspiracy theories and general suspicion spread extremely easily these days. If you ask the average American about the CDC today, I guarantee you a lot of them will mention the fact that the CDC initially said masks were unnecessary, and that they have since admitted that they were lying to protect supplies for healthcare workers. Does that mean that being honest is necessarily always the best thing to do? I'm not sure. It's worth considering. But I suspect that it will take a while for that kind of understanding to make headway in the higher levels of government. (This goes with the caveat that people and organizations who simply lie all the time can get away with it. Basically, you either have to live firmly in reality, or you have to sell a version of the real world that's been thoroughly modified in order to conform to some vision. Living mostly in reality while occasionally lying is becoming an untenable strategy.)