I used to write ad targeting algorithms. There are tons of adtech companies that claim to use AI to "find the right audience" for a given client's ads. Some of

I used to write ad targeting algorithms. There are tons of adtech companies that claim to use AI to "find the right audience" for a given client's ads. Some of them actually do it. I only had one project at that job that was complicated enough to justify using a neural network. The VAST majority of targeting really is just a SQL lookup.