The point is not that Google+ is going after the LinkedIn type of market instead of Facebook; it's that it can. Nobody wants to mix business, family, and frien

The point is not that Google+ is going after the LinkedIn type of market instead of Facebook; it's that it can. Nobody wants to mix business, family, and friends on Facebook because whether or not it's technically possible to segment your interactions there (and yes, I get that apparently if you dig three levels deep through just the right submenus you can figure out how to do it), it's not very intuitive, and the many default visibility changes that have happened on Facebook make any mechanism for segmentation feel very brittle. It's always been clear that Facebook wasn't interested in promoting that kind of interaction, that you should unfriend people if you didn't want them to hear what you had to say (or see what you've been up to on the weekends!). With Google+, information control one is of the most hyped core features of the service, and that's much more reassuring, it tells me that they're going to take it seriously in a way that Facebook never has.