Some "service" numbers in the Netherlands advertise in google by showing a real phone number (for a gov institution or a business) that links to their paid numb

Some "service" numbers in the Netherlands advertise in google by showing a real phone number (for a gov institution or a business) that links to their paid number. People wait for 10-30 min then are call-forwarded to the real number. They may make multiple calls like that until the phone bill arrives that lists on average "40 euro service numbers" but even then they might not see though the scam, even if you see though it is hard to not just repeat the mistake. I suspect they steal a measured amount of money and time per user as from what I hear its always 30-50 euro.