On the message front, I have learned by now to always ask the client or marketing for the text up front. Why? Because it doesn't matter what you pick as the de

On the message front, I have learned by now to always ask the client or marketing for the text up front. Why? Because it doesn't matter what you pick as the developer, they will want to tweak it because that's the only thing they have power over. Might as well get it over with first.