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This exec is completely off the mark as there's actually no hope for RIM in the current game. Current game being the key phrase here. They are going up against
by OmarIsmail 15y ago
This exec is completely off the mark as there's actually no hope for RIM in the current game. Current game being the key phrase here. They are going up against Microsoft, Apple and Google the three largest tech companies in the world that are treating mobile at near top strategic priority. This means they're able to leverage their resources from other profitable divisions to aid in the development efforts. For a company like RIM that only has mobile they'll get further and further pushed to the sidelines.
So RIM has one of two choices. They can either do a Nintendo and follow a Blue Ocean Strategy and just completely change the game, and change the market. Or they can do a Sega and go 3rd party - meaning not developing the end to end solution and instead providing hardware and software for one of the other main players.
Based on SEGA and Nintendo's experiences, the Blue Ocean Strategy is preferred - but you better be sure you can pull it off. Changing the wireless game is a big bet... though if you saw the OnLive CEO's talk posted on Engadget yesterday you'll see that there is the potential for some revolution in the wireless game. If RIM were to buy OnLive or exclusively license their new wireless tech, that would be the kind of game changing thing that would not only give them a fighting chance, but take the lead.
To conclude - if RIM tries to fight Google, Apple and MS in classic metrics such as the OS, features, hardware and services - they will lose and die. RIM has to change the rules of the game, and one way is to buy Rearden Company's new wireless technology (if it works as stated).
- Splines 15y agothough if you saw the OnLive CEO's talk posted on Engadget yesterday you'll see that there is the potential for some revolution in the wireless game For anyone curious, here's the article (includes a video): http://www.engadget.com/2011/06/29/onlive-ceo-reveals-entirely-new-approach-to-wireless-credits/ http://www.engadget.com/2011/06/29/onlive-ceo-reveals-entire...
- Apocryphon 15y agoTheir company is named Rearden? Ayn Rand must be smiling in her grave.
- Apocryphon 15y agoWait a second, isn't the Sega strategy you're describing the same one that basically saved another empire that was in decline: IBM? The more I read the comments in this thread saying that RIM should focus on BB's traditional enterprise/bureaucratic professional image, the more I am reminded of IBM. And their names are even similar. It must be fate.
- city41 15y agoSega is a bad example because they are (and especially were) a very incompetent company.