3 ms·

Sure, if you don't count the Chrysler TEVan, the Ford Ranger EV, the honda ev plus, the Toyota RAV4 EV... also, if you ask me, a super expensive sports car sho

Sure, if you don't count the Chrysler TEVan, the Ford Ranger EV, the honda ev plus, the Toyota RAV4 EV... also, if you ask me, a super expensive sports car should still count as a "gimmick". I give Tesla credit for reigniting excitement about EVs, but lets not oversell their achievement.

King-Aaron 5y ago
> Chrysler TEVa The what? > the Ford Ranger EV The what? > honda ev plus The what? > Toyota RAV4 EV The what? If you mention Tesla to literally anyone, they know about the cars. The product, and the marketing of it, have definitely brought EV's into the mainstream. Before that, very few consumers knew anything about EVs, maybe with the exception of the GM EV1. Now electric cars are a common sight on the road.
- reader_mode 5y ago
  Back in the Tesla Roadster days it was basically something fans of supercars and a few geeks knew about. Nisan Leaf was way more recognisable than a Tesla for a while. And also things like Prius really prooved the point that electricity can be used to power cars. Not knocking on Tesla, they have a great brand and helped spark interest and speed up demand for EVs. But saying they advanced the adoption of EVs by 10 years is ridiculous.
  - King-Aaron 5y ago
    Honestly while I agree, I do think that Tesla did advance the adoption, purely by forcing it into the market so boldly with the model S. Other manufacturers were receiving government bailouts and messing around with smaller displacement city cars around 2010-2011, and brands like Karma started popping up along side Tesla and made a bit of disruptive noise to the big players. I honestly don't think we'd have seen the same level of EV adoption by now if not for Tesla. But then I don't really know how to quantify it for arguments sake.
- roca 5y ago
  I don't think anyone denies Musk is a marketing genius.

3 ms·

Sure, if you don't count the Chrysler TEVan, the Ford Ranger EV, the honda ev plus, the Toyota RAV4 EV... also, if you ask me, a super expensive sports car sho

by TchoBeer 5y ago

King-Aaron 5y ago
> Chrysler TEVa The what? > the Ford Ranger EV The what? > honda ev plus The what? > Toyota RAV4 EV The what? If you mention Tesla to literally anyone, they know about the cars. The product, and the marketing of it, have definitely brought EV's into the mainstream. Before that, very few consumers knew anything about EVs, maybe with the exception of the GM EV1. Now electric cars are a common sight on the road.
- reader_mode 5y ago
  Back in the Tesla Roadster days it was basically something fans of supercars and a few geeks knew about. Nisan Leaf was way more recognisable than a Tesla for a while. And also things like Prius really prooved the point that electricity can be used to power cars. Not knocking on Tesla, they have a great brand and helped spark interest and speed up demand for EVs. But saying they advanced the adoption of EVs by 10 years is ridiculous.
  - King-Aaron 5y ago
    Honestly while I agree, I do think that Tesla did advance the adoption, purely by forcing it into the market so boldly with the model S. Other manufacturers were receiving government bailouts and messing around with smaller displacement city cars around 2010-2011, and brands like Karma started popping up along side Tesla and made a bit of disruptive noise to the big players. I honestly don't think we'd have seen the same level of EV adoption by now if not for Tesla. But then I don't really know how to quantify it for arguments sake.
- roca 5y ago
  I don't think anyone denies Musk is a marketing genius.