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The googletagmanager or similar equivalent is pretty much required if you want to run advertisements for your service anywhere. Without that, you won't be able
by busymom0 5y ago
The googletagmanager or similar equivalent is pretty much required if you want to run advertisements for your service anywhere. Without that, you won't be able to figure out how many ad conversions you got - and thus the cost per install for your ad campaign.
Main thing to remember is to only have it on the landing page for the ad campaign clicks and definitely not on the signed in pages.
- blacksmith_tb 5y agoWell, not exactly, GTM makes it easy to slather your site (as much or little of it as you want) with 3rd party js / 1px image tracking pixels. Mostly I see it as a low-code tool to allow the dev team to wash their hands of having to add those manually, but it is certainly possible to hardcode the tags into your templates instead (but then it's a much bigger headache to add and remove them willy-nilly). For tracking your conversions etc. you will often see Google Analytics on a site (and it, in turn, may be installed on the site via GTM... turtles all the way).
- busymom0 5y agoGTM makes it easier if you are using multiple advertisement platforms. If you are using twitter, fb and google ads, then GTM makes it easier. Google Analytics is different from GTM. And as far as I know, Google Analytics only works with Google, not FB, Twitter etc (which GTM does).
- deleted 5y ago[deleted]