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That's like telling Microsoft to bite the bullet and use Android. These are big companies with tons at stake. They don't want to outsource their core competenc

That's like telling Microsoft to bite the bullet and use Android. These are big companies with tons at stake. They don't want to outsource their core competencies to competing companies. One solution is to create virtualization on top of the current solution: call it Android Player or Flash Player or something. You'll get the developers and the apps for your platform and slowly guide these developers to use your native SDK and eventually kill the portability layers. After all things said and done, there are many ways to go to Rome but one thing for sure: can't sacrifice your core competencies otherwise you'll be like any other mobile manufacturers (Samsung, HTC, etc) and compete on price for hardware because the software makes you irrelevant. And you know US/Canada won't win when it comes to price of hardware. Broadcom is getting a lot of heat from Taiwanese/Chinese manufacturers.

127001brewer 15y ago
What happens when your core competency becomes your "core liability"? And how realistic is virtualization on a mobile device? Seemingly, Apple and Google have created a large barrier to entry by making compelling mobile environments (aside from the nuances of each). If your developing for both of those platforms, then why would you develop for another?
- wmat 15y ago
  RIM's core competencies are sales and litigation.
wmat 15y ago
I'd heard that RIM was in the process of building an Android Player for the Playbook. I highly doubt though that it will result in the guidance of developers toward the native SDK. Those developers are Android developers, NOT Android Player for BB developers, so why would they even look at the native SDK? The only reason I can see is if their App suddenly sky rockets in popularity on the BB. I see that being a rare corner case rather than the norm.
- edw 15y ago
  Android player…yes, one of the CEOs, during an interview said something like: You want apps? We're making an Android player thing… That'll give the Playbook "app tonnage," if that's your thing. The "app tonnage" comment was the dumbest thing I had heard in a long time — breathtakingly dumb. It betrayed a profound apathy towards apps beyond the most crude quantitative perspective.
  - wmat 15y ago
    Ouch. That is dumb.

127001brewer 15y ago

What happens when your core competency becomes your "core liability"? And how realistic is virtualization on a mobile device? Seemingly, Apple and Google have created a large barrier to entry by making compelling mobile environments (aside from the nuances of each). If your developing for both of those platforms, then why would you develop for another?

wmat 15y ago
RIM's core competencies are sales and litigation.

wmat 15y ago

I'd heard that RIM was in the process of building an Android Player for the Playbook. I highly doubt though that it will result in the guidance of developers toward the native SDK. Those developers are Android developers, NOT Android Player for BB developers, so why would they even look at the native SDK? The only reason I can see is if their App suddenly sky rockets in popularity on the BB. I see that being a rare corner case rather than the norm.

edw 15y ago
Android player…yes, one of the CEOs, during an interview said something like: You want apps? We're making an Android player thing… That'll give the Playbook "app tonnage," if that's your thing. The "app tonnage" comment was the dumbest thing I had heard in a long time — breathtakingly dumb. It betrayed a profound apathy towards apps beyond the most crude quantitative perspective.
- wmat 15y ago
  Ouch. That is dumb.