True, that's why I'm against general rules (aka laws) as the main/only tool. A cloud platform is not a telecom, is not a search engine, etc. I don't agree with

True, that's why I'm against general rules (aka laws) as the main/only tool. A cloud platform is not a telecom, is not a search engine, etc. I don't agree with "monopoly may* abuse its position*" though. Monopolies exert their impact by existing as monopolies. They may or may not (as in the adwords case) "abuse" this position in specific, known, ways like anticompetitive contracts in the adwords-EU case... but this tends to be pretty marginal. Google bought Doubleclick in 2007. After this, they owned both the biggest search engine and the biggest ad marketplace... their competitors' only revenue source. Throw in Android, Chrome & a $20bn contract to be Apple's default. At this point it's all about market structure and control over choke points, nothing to do with consumer preferences. I'm not saying shut down google, or prevent people from using it. I'm saying that a market structure with only one choice is a monopoly, and that's bad for everyone but the monopolist.