The biggest argument of this article seems to be that to google means to search, but why can't they change this concept? Besides, I think they are trying to po

The biggest argument of this article seems to be that to google means to search, but why can't they change this concept? Besides, I think they are trying to position this as an extension of Google, rather than a competitor to Facebook. I think the biggest challenge will be getting everyone's friends to join. It is a tall order.