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Word of mouth works, but can be very slow and still faces the problem of getting those first users. Where did the first person in the chain hear about it if not

Word of mouth works, but can be very slow and still faces the problem of getting those first users. Where did the first person in the chain hear about it if not for marketing or self promotion? At some point the word has to reach someone who can actually spread it before anything will happen. So many awesome products and services die because they aren't flashy or cool enough to drive viral word of mouth spread. I'm quite familiar with this, as my reverse image search service SauceNAO has never done any kind of paid marketing. It took years for users to spread the word to any significant degree. Even now, nearly 13 years later, there are many people who would benefit from it greatly who have never even heard of us...

kradeelav 5y ago
This is off topic to the main post, but wanted to thank you personally as somebody who's used saucenao pretty consistently for the last ten years, being adjacent to a lot of anime/game fandoms and even personally posting art on pixiv regularly. Such a fantastic and easy little tool. Can't even remember where I heard about it, which in some ways speaks to how good the site is.
matheusmoreira 5y ago
> Word of mouth works, but can be very slow Is slow growth not fine? I think organic growth is healthier for society. All this explosive never ending economic growth we see today seems pathological to me. > Where did the first person in the chain hear about it if not for marketing or self promotion? Those first users are presumed to be close to the person who made the product. People trust their friends. They'll tell other people about it if they liked it. > my reverse image search service SauceNAO Thank you for making SauceNAO. I first saw it on image boards, it's a well-integrated feature of those sites. I'm not sure if you have a business model so I can't tell if advertising would present conflicts of interest.

kradeelav 5y ago

This is off topic to the main post, but wanted to thank you personally as somebody who's used saucenao pretty consistently for the last ten years, being adjacent to a lot of anime/game fandoms and even personally posting art on pixiv regularly. Such a fantastic and easy little tool. Can't even remember where I heard about it, which in some ways speaks to how good the site is.

matheusmoreira 5y ago

> Word of mouth works, but can be very slow Is slow growth not fine? I think organic growth is healthier for society. All this explosive never ending economic growth we see today seems pathological to me. > Where did the first person in the chain hear about it if not for marketing or self promotion? Those first users are presumed to be close to the person who made the product. People trust their friends. They'll tell other people about it if they liked it. > my reverse image search service SauceNAO Thank you for making SauceNAO. I first saw it on image boards, it's a well-integrated feature of those sites. I'm not sure if you have a business model so I can't tell if advertising would present conflicts of interest.