I got an invite and I have to say that Google has a GREAT start here. They are doing a lot of smart things like making the UI very clean and nice. It isn't nerd

I got an invite and I have to say that Google has a GREAT start here. They are doing a lot of smart things like making the UI very clean and nice. It isn't nerdy at all. It looks like a product that is trying to win at being a social network, not at trying to be search advertising or a "twitter killer". It's as if Google realized that they succeed when their products are genuinely good, not just "good enough" and pushed out to Google's massive user base via their massive advertising platform.