This could, however, be a way to implement one of the recommendations of this site: address the most niche audience you can until you reach a critical mass of c

This could, however, be a way to implement one of the recommendations of this site: address the most niche audience you can until you reach a critical mass of customers. If you don't understand what the service/product is about, you're probably not part of the target niche. That said, there's also just really bad web sites out there, no doubt.