E-mail is a great way to reach out to certain segments of your consumers. It is useful and beneficial when you are able to communicate information that is of va

E-mail is a great way to reach out to certain segments of your consumers. It is useful and beneficial when you are able to communicate information that is of value.For instance, company updates, product updates and offers. The idea is not to push information but to tailor relevant information and use e-mail as tool to build up communities. As well e-mail is a great tool to test copy. When you do A/B splits to see how you can use certain copy to drive the most action out of that segment. I would still recommend E-mail over having Facebook Fan pages because it is easier to maintain, less time consuming and communication is easier to control. Great tool to use for small businesses to publish newsletters/e-mails. http://mailchimp.com/ http://mailchimp.com/ A few other ideas to use e-mails are 1) Trigger e-mails by Sign in. If the user has not accessed their account after x period of time send gentle reminder 2) Trigger e-mails based on birthdays