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"Nearly every founder was able to capture their product or business USPs gracefully in the form, but only about 1 in 5 had this language on their landing page."

"Nearly every founder was able to capture their product or business USPs gracefully in the form, but only about 1 in 5 had this language on their landing page." I cannot belive how many landing pages I go to for prodcuts and I can't figure out what they actually do, or why to use them over X. It's shocking.

EricE 5y ago
Indeed! The Curse of Knowledge strikes all the time if you aren't on constant guard for it. https://en.wikipedia.org/wiki/Curse_of_knowledge https://en.wikipedia.org/wiki/Curse_of_knowledge
- nitwit005 5y ago
  I tend to assume the issue is not that they can't explain things, but they don't want to. Plenty of companies spend a lot of money creating manuals to explain exactly how everything works, and then hide them away so that potential customers can't look at them. The most common reason seems to be a desire to force you to talk to sales.
kleiba 5y ago
This could, however, be a way to implement one of the recommendations of this site: address the most niche audience you can until you reach a critical mass of customers. If you don't understand what the service/product is about, you're probably not part of the target niche. That said, there's also just really bad web sites out there, no doubt.
duckmysick 5y ago
This also applies to open source projects on GitHub.
Sohcahtoa82 5y ago
> I cannot belive how many landing pages I go to for prodcuts and I can't figure out what they actually do You can do anything at Zombocom. [0] I can't believe how many years this site has been around, and it's still essentially the same site. The only change is that it now uses JavaScript to animate the spinning circles rather than Flash. [0] https://zombo.com/ https://zombo.com/
- nocman 5y ago
  "The only limit -- is yourself!" -- after all these years, I still love that site. Still good for a laugh.
- SyzygistSix 5y ago
  Why am I getting a warning page for Zombo.com now?

EricE 5y ago

Indeed! The Curse of Knowledge strikes all the time if you aren't on constant guard for it. https://en.wikipedia.org/wiki/Curse_of_knowledge https://en.wikipedia.org/wiki/Curse_of_knowledge

nitwit005 5y ago
I tend to assume the issue is not that they can't explain things, but they don't want to. Plenty of companies spend a lot of money creating manuals to explain exactly how everything works, and then hide them away so that potential customers can't look at them. The most common reason seems to be a desire to force you to talk to sales.

kleiba 5y ago

This could, however, be a way to implement one of the recommendations of this site: address the most niche audience you can until you reach a critical mass of customers. If you don't understand what the service/product is about, you're probably not part of the target niche. That said, there's also just really bad web sites out there, no doubt.

duckmysick 5y ago

This also applies to open source projects on GitHub.

Sohcahtoa82 5y ago

> I cannot belive how many landing pages I go to for prodcuts and I can't figure out what they actually do You can do anything at Zombocom. [0] I can't believe how many years this site has been around, and it's still essentially the same site. The only change is that it now uses JavaScript to animate the spinning circles rather than Flash. [0] https://zombo.com/ https://zombo.com/

nocman 5y ago
"The only limit -- is yourself!" -- after all these years, I still love that site. Still good for a laugh.
SyzygistSix 5y ago
Why am I getting a warning page for Zombo.com now?