> How is this not a dark pattern? It's common for potential customers to have a need and a problem but not understand their own need or problem. The customer's

> How is this not a dark pattern? It's common for potential customers to have a need and a problem but not understand their own need or problem. The customer's lack of understanding of their problem doesn't mean they don't need the product ("wow, I didn't realize I had cancer/bad breath/incorrectly spelled words on my website - thanks for helping me understand I need chemo/a toothbrush/a spell-checker" or "I knew I couldn't spell but I didn't realize it was making people leave my website without reading the content, thank you for helping me understand I need a spell-checker") so sales activities often involve helping the customer recognize a problem as a problem and as a problem they face. This is particularly common in enterprise sales where the sales reps tend to function as expert consultants who have much deeper understanding of the problem at hand than the organization experiencing the problem, because of the scale and complexity of the problems and the reality that each organization ideally solves the problem in question at most once but the sales reps are involved in helping dozens or hundreds of companies identify and solve the problem. If you want to call all sales activities "Dark Patterns" that's your choice, but the word "sales" has served us well for hundreds of years, as have "advertising," "marketing," and "branding."