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In the article he embeds a Tweet showing his first version vs his 20th version. Then I went to the site, and what's live looks more like the 1st version so I'm
by josefresco 5y ago
In the article he embeds a Tweet showing his first version vs his 20th version. Then I went to the site, and what's live looks more like the 1st version so I'm confused.
- ollymeakings 5y agoConstantly testing!
- josefresco 5y agoThe cynical side of me thinks this is the problem with the "landing page optimization" market. Measure, tweak, measure, tweak (repeat 20x) and before you know it, you're back to where you began! A couple years back, I read another article about landing pages that warned against taking A/B testing logic to the extreme, as it may lead you down the wrong path. My advice: Use your instincts/experience/feedback along with raw data.