That's just marketing 101, as used for centuries. A dark pattern would be luring them in further with something like "the one thing you need to do to fix your

That's just marketing 101, as used for centuries. A dark pattern would be luring them in further with something like "the one thing you need to do to fix your conversion rates", but with a link leading to a list of 10 things, with that one thing at the end or even not there at all.