There's a rule in politics and senior roles where your job is to not be the news. Apple didn't have a choice in this case. This guy's book was irritating, and i

There's a rule in politics and senior roles where your job is to not be the news. Apple didn't have a choice in this case. This guy's book was irritating, and it sounds like he crossed some personal lines outside of it. Examples of how awful other managers everywhere are guilty of the same and much worse don't justify anything he might have done to someone either. However, mobs cynically and disingenuously exploit this "don't be the news" convention. They're the stopped clock that found a vulnerability to leverage on this particular day and his conceits handed them the scalp they were looking for. He made himself the perfect straw man. So, Point: mob, but I don't think there is any moral high ground in this story. The real issue is it looks like Apple has fair weather leadership, and it has made their brand vulnerable to scandal. They're at a stage where a single well timed joke or meme could wipe out billions in market cap. I like their products and a lot of what they do for privacy and security, but this episode suggests their leadership is misreading the zeitgeist and has lost sight of where growth comes from. It's not fun to defend personalities I don't like, but they're only principles when it's hard to apply them.