Being a programmer isn't necessarily a prerequisite for starting a tech company. Thoroughly understanding the technology you are pitching is though. If you do

Being a programmer isn't necessarily a prerequisite for starting a tech company. Thoroughly understanding the technology you are pitching is though. If you don't have the technological knowledge base to do this, your chances of getting funding on your own are probably not very good. Assuming you have a solid grasp of the technologies you wish to work with, and just not the implementation skills, you might try to develop a design of the concept first. This is as important for you as it is to anyone else. Do you have the funds to hire a contractor to put together a small proof of concept? Or even complete the product? If you are looking for capital for marketing purposes, a finished product may go a long way to helping your cause. Take everything I said with a grain of salt. I've been in front of investors a few times, but I am not a VC, so their opinions may differ.