That's a valid question. Maybe you're right. Let me explain it to you this way if I may. I may not be sure if I have problem, until it's explained to me that

That's a valid question. Maybe you're right. Let me explain it to you this way if I may. I may not be sure if I have problem, until it's explained to me that I'm missing something and thus a problem appears (isn't all marketing just that?). For example, my Dad runs a small biz and every week collects his employees time information by hand and calls Paychex to input the payroll. He doesn't really have a problem doing this, although it takes up nearly one hour if not more a week for him (or every other week). When I showed him tools that automated this for him and saved him time, he was quite thankful. He didn't realize he had a problem spending one hour every week (or every other week) doing this work, until I showed him a solution that made his current system seem problematic. At the moment I feel like there is more to social than just FB, TW and email. However, I can't quite pin point it myself - and I've tried. I was hoping someone quite smarter than me would do it, but they missed, and a by a lot in my opinion.