With the rise of Altmetrics? Arguably yes. IIRC, the last research I saw on this, which was awhile back, argued that clever titles get read more and cited less

With the rise of Altmetrics? Arguably yes. IIRC, the last research I saw on this, which was awhile back, argued that clever titles get read more and cited less. https://www.researchtrends.com/issue24-september-2011/heading-for-success-or-how-not-to-title-your-paper/ https://www.researchtrends.com/issue24-september-2011/headin...