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Data doesn't mean just transactional records, any aggregation derived is absolutely data too. If my chat messages help Facebook understand my consumption prefe
by manquer 5y ago
Data doesn't mean just transactional records, any aggregation derived is absolutely data too.
If my chat messages help Facebook understand my consumption preferences and if they are using that in the chat platform or somewhere else to show me an advert customized using that information gleaned about me using my private messages or browsing behavior, then absolutely they are selling data about me.
It does not matter customer is getting my data along with 500 other people and cannot identify me personally.
It does not matter if they are also selling the ad space as well. An advertising firm benefits from this kind of targeting for which they will pay premium price over competing ad spaces. The base value derived is from any eyeballs on the copy( any traditional advert) and the premium is for my eyeballs on the copy at the right time.
- mgraczyk 5y agoThe difference is that the customer doesn't get any data on this case, not even anonymised. Generally "sell" implies that the thing being sold is transferred in some way, but that's not happening here. The data remains with Facebook. It's like going to a restaurant and buying a meal. They didn't sell you the oven, they just used it to make your food.