Before you go using Email for everything, check to make sure your audience can actually get your email and that it's not going to spam. --- 10 years ago, I br

Before you go using Email for everything, check to make sure your audience can actually get your email and that it's not going to spam. --- 10 years ago, I briefly worked for an for a small business that built wordpress plugins. They had an internal message board for communication and, unknown to me, they also used email. It took me six weeks to find out that I had missed hundreds of internal emails, many of which were directed at me. This was due in part to lack of on boarding and mismanagement by my boss (who was also managed the email system). Now you may ask, why weren't you reading your email, did you not check it? You see, I checked my email religiously, couple of times an hour. But here is what happened. This company used gmail for domains. And one thing that gmail does is it hides the spam label (or doesn't put a number next to spam). I had assumed, that since I had a brand new email address and that label was either missing or didn't have a counter next to it. I wasn't getting any spam. I was getting some internal email, so I didn't think much of it. What I didn't know at the time was the internal email addresses were on the same domain as the marketing emails. They did a lot of unsolicited marketing, as such gmail automatically marked their domain as spam. Nearly every single email from the company was going into my spam folder. Worse nobody said said anything about me missing these emails (including those from the owner/CEO and the CFO). Maybe they said something to my boss, but as he wasn't happy I had been assigned to his group he probably "forgot" to mention it to me. Anyway, I am sure missing several hundred emails was one of the reasons I wasn't retained passed my probationary period. The big takeaways: 1. Don't do marketing from the same domain as internal email 2. Use a different domain for internal email 3. Always check the spam folder. 4. If you consistently don't hear from someone through email, ask them if they are receiving your email.