Alternatives as well: - There are things you buy infrequently or on a whim where the options are equally good, and the advertisers just want their product to b

Alternatives as well: - There are things you buy infrequently or on a whim where the options are equally good, and the advertisers just want their product to be the last of the competitions' logos to be associated with a positive feeling. For example, I rarely drink soda, but when I do I'm choosing between Coke and Pepsi with no real brand connection (other than both companies feeding feelings into my brain on occasion). How can I know whether the advertising is some part of what influences me to pick one? - Products whose function is partially social signalling, where the advertising can serve to establish the signal/brand connection. I care virtually not at all about pickup trucks, but I have a mental connection between Ford and Denis Leary's voice talking about "toughness". Ford pays for all that because you're much more likely to buy an oversized truck for your grocery runs if your community's overriding association with the F150 is "tough" than "small hands".