Sure, that is easy to do after you have them hooked up. But dead-simple installation is the only thing I care about when each extra click turns off another 20%

Sure, that is easy to do after you have them hooked up. But dead-simple installation is the only thing I care about when each extra click turns off another 20% of the newbies (made-up percentage). Especially if you want to present it as "a tool that you can use improve your main hobbies/interests", as opposed to something they should master. Pushing even further on this, when I show a PhD bio-engineer how to use Arduino to automate their bio-reactor, I am certainly going to use the two-click-to-setup Arduino IDE, instead of PlatformIO. The extra features are detrimental when all you want is to show a tool exists and can make your life easier and more interesting with minimum extra effort.