Any social network tied to Donald Trump's name would be a PR disaster because you'd end up with a ton of trolls on it and every controversial post, big or small

Any social network tied to Donald Trump's name would be a PR disaster because you'd end up with a ton of trolls on it and every controversial post, big or small, serious or not, would be something his opponents would demand he disavow. But strict moderation would also defeat the purpose of the site and alienate his base. So I think the ultimate choice was to have a social network of one person - a blog page on his website. And that's his "platform" now.