That doesn't even seem apples and oranges, though. Today, if I want point-to-point, custom flexible timing and start/destination locations, with reasonable pri

That doesn't even seem apples and oranges, though. Today, if I want point-to-point, custom flexible timing and start/destination locations, with reasonable privacy and comfort, it'll cost me a lot more than either $2 or $8.5. For example, a taxi from my home to airport is ~45min and typically costs me $75-$90CAD. In Ottawa, a taxi trip from hotel to work is ~5-8min and is $11CAD. So $8.5 for an hour is literally an order of magnitude less than what I'm currently paying. But after going through the article I still don't 100% get what's the actual model - $8.50 total ad-hoc cost (essentially renting a service)? Or, as it appears, some implicit baseline hardware cost / traditional purcahse (buy a $xx,xxx.99 vehicle), in which case a subscription-based additional hourly cost would only serve to peeve me off?