Reddit’s audience is old; it’s a bunch of millennials and older gen Z. And the kids don’t really use the comments on Reddit, they just yoink memes and throw the

Reddit’s audience is old; it’s a bunch of millennials and older gen Z. And the kids don’t really use the comments on Reddit, they just yoink memes and throw them on whatever social media platform their friends use. The gen z’s I know through the LGBT community couldn’t give a shit less about politics. Text as a medium is rapidly falling out of favor unless it’s for purely informational purposes. I read an article this morning about how the book publishing industry is all but dead because nobody is buying books anymore. Newspapers are largely dead, and the ones that still exist have pivoted hard to video or metatextual content. Text doesn’t sell valuable ads and reading requires your full attention, and that is in direct competition with social media. It’s why banner ads were never really effective and the big ad revenue shift only happened after video ads became viable (and made YouTube unwatchable).