> While ideas get most of the fanfare, they don’t really matter unless steps are taken to make them work in your business. Stopped reading here. It's not about

> While ideas get most of the fanfare, they don’t really matter unless steps are taken to make them work in your business. Stopped reading here. It's not about ideas, it's about having an understanding what could be done. If thinking is grounded in reality and your resource constrains, ideas are worth a lot. Otherwise all your company would do is copy other companies.